Our target audience is around 15-25 aged females.
We have gone against the stereotypical male target because our leading roles are females. This challenges the conventions of a typical thriller, which could also widen our audience, as it would attract males and females. Doing research into thrillers allowed us to acknowledge the importance of a target audience. A target audience allows us to see what type of things we will use to aim it at this specific group, this includes colours, costumes and everything to do with mise-en-scene and visual aspects like posters(if we were to take it further). Having females as a target audience widens the field as males are more likely to come and see the film.
We are happy with our decision because again it challenges the stereotype, and can also be enjoyable for females to watch.
We started the age range at 15 because our film would not have any explicit content. There would be action scenes that would be appropriate at the age of 15. As our main character is quite young also we tried to widen the age range.
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