As a group we created a model Facebook page for what our target audience would look like. We named her 'Chelsea Brown' and she is 17 years old. We thought it would be an effective way to portray what our target audience may be interested in and what her personality would possibly be like.
We also made a Tumblr to show visually what she is interested in for example her music tastes and possible hobbies. We have done research into character profiles to ensure that we can use a realistic character based on what we have learnt.
Our target audience has been aimed at females from the age of 16-25, we have lowered the usual age of 18 to 16 because we have a young dominant female role, which our target audience can relate back to. This is also used as a main USP, as usually thriller movies have a dominant male role and the female is usually the victim. We have challenged the conventional target audience to show that females can also enjoy a good thriller movie.
As thrillers are usually targeted at an older audience we need to ensure that people younger that 16 should not watch it, this is because of the mental issues raised within thriller movies, as our subgenre is psychological, sometimes it is discomforting to watch something 'unordinary'. Especially as younger people (females) can memorise things better, it may be an issue for them to watch it. However there is a young main character in our film opening, but as she is the actress she understands what is happening.
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